You can’t just think your way into a more profitable way of doing business. You have to live your way into a new way of doing business. So this is the question: whether to just float with the tide, or start swimming and really improve your bodyshop sales. It is a choice we must all make consciously or unconsciously at one time in our professional life. So few people understand this! Think of any decision you’ve ever made which had a bearing on your future. I don’t see how it could have been anything but a choice. Even if indirect— between the two things I just mentioned. Floating or swimming.
Most Collision Center owners just float. They try to stay compliant in their DRP “pool” with marginal sales and profits and work hard to stay floating. Because they simply don’t know another way or they are afraid to swim in uncertainty.
In a sense, the tragedy of the collision industry, is that we have been set up by goals which demands of us certain things: and we do these things. We have adjusted to the demands of concepts which are not always valid or profitable for a bodyshop business. When you were a child, perhaps you wanted to be a fireman. It might be safe to say that you no longer want to be a fireman. Because your perspective changed. As your perspectives differ and multiply, you become different, and your perspective changes. This goes on and on. Every reaction is a learning process; every significant experience alters your perspective.
If you’re genuinely satisfied with what you are and what you’re doing, then let sleeping dogs lie. If you’re still reading this, you might be looking for a answer or a better way.
If so, we must begin to make goals conform to our individual business needs to have not only more sales, but more profitable sales. Rather than continue to allow our individual business’s to conform to a insurance company’s goals.
Collision Financial Services has a new successful formula: choose a new path which will let your sales abilities function at maximum efficiency toward higher goals. Start offering deductible loans managed by Collision Financial Services. In doing this, you will be fulfilling customer’s needs, avoiding on-going frustrations of marginal sales by choosing a path which puts no limit on your bodyshop sales.
How about functioning in a pattern of your own choosing. To let another man or company define your own goals is to give up one of the most meaningful aspects of life— the definitive act of will which makes you a individual. The same individual that started a collision business in the first place.
It isn’t as easy as it sounds. You’ve lived a relatively narrow life, a vertical existence rather than a horizontal one. So it isn’t too difficult to understand why you feel the way you do. But if you procrastinate in choosing a new and better path, it will inevitably mean your choice will be made for you by circumstance. By insurance companies, whether you or in or out of“DRP clubs”, MSO’s …
If you now number yourself among the disenchanted, then you have no choice but to accept things as they are, or to seriously seek something else. Some advice: look for a entirely new way. Decide how you want to live and then see what you can do to make a living within that way of life. But don’t continue to say, “I don’t know where to look; I don’t know what to look for.”
But even by deciding to read this, you have went a long way toward making a choice.
I’m merely pointing out that it is not necessary to accept the choices handed down to you by life as you have known it. There is now more to it than that. No one has to do something they don’t want to do, like just settle for what the insurance companies send you for the rest of your life. But then again, if that’s what you wind up doing, by all means convince yourself that you just had to do it. You’ll have lots of company.
Or… register your bodyshop today @ www.collisionfinancialservices.com